Remote Marketing Automation Specialist

Harris Urban Properties is a premier real estate company dedicated to helping you find, buy, sell, or invest in exceptional properties in thriving urban centers.

We are seeking a skilled and detail-oriented Remote Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will be responsible for designing, implementing, and optimizing marketing automation strategies that enhance customer engagement, lead nurturing, and overall marketing effectiveness.

Key Responsibilities:

Develop and manage automated marketing campaigns across various platforms (Email, social media, and website).
Create and optimize customer journeys to enhance user experience and increase engagement.
Implement lead scoring and segmentation strategies to target specific audiences effectively.
Collaborate with the content and design teams to create compelling automated marketing content.
Monitor, analyze, and report on the performance of marketing automation campaigns, making data-driven recommendations for improvement. Maintain and optimize marketing automation tools and software (e.g., HubSpot, Marketo, or ActiveCampaign). Conduct A/B testing to refine email messaging, subject lines, and formats for better performance. Stay updated on the latest trends and best practices in marketing automation and digital marketing.