Social Media Marketing Manager

We are seeking a creative and experienced Social Media Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing our social media strategy to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms.Key Responsibilities: Develop and implement a comprehensive social media marketing strategy aligned with the company’s branding and marketing goals. Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to increase engagement and followers. Create, curate, and manage compelling content (including graphics, videos, and copy) for social media platforms to drive audience interactions and engagement. Monitor social media trends, audience preferences, and competitor activity to refine strategies and tactics. Analyze metrics and performance data to assess the effectiveness of campaigns, providing insights and recommendations for improvement. Collaborate with the marketing team to integrate social media efforts with overall marketing initiatives and promotions. Engage with followers and respond to comments and messages promptly to build community and enhance brand reputation. Develop social media advertising campaigns to drive traffic, leads, and conversions, managing budgets and performance. Stay updated on the latest social media tools, trends, and best practices to ensure innovative and effective strategies.